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The International Coaching Guild defines coaching as a collaborative relationship between a coach and a coaching client, with the primary intention of facilitating desired changes for the client. 


The International Coaching Guild definition of coaching

A successful coaching partnership is one in which movement towards a client's goals are accelerated far beyond what the individual could accomplish without the support and feedback from a coach.

Successful coaches and Professional Coaches will have mastered the Core Competencies of Coaching as established by the International Coaching Guild.


This includes using the Critical Alignment Model to assist clients in establishing the right environments, systems, implementation strategies and relationships to achieve their goals.

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Coaching relationships are inherently vulnerable. Following the Coaching Code of Ethics is crucial for client safety and successful coaching results.
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 ICG Core

ICG Code of

ICG Business Mentorship 

Gold Standards of Professional Coaching
(ICG Standards and Code of Ethics)

Professional Coaching Core Competencies (Infographic) by the International Coaching Guild (ICG)

Image on the left is an infographic example of the core competencies of coaches. For the complete listing of core competencies required to become an Professional Coach and to establish membership in the International Coaching Guild, visit the International Coaching Training Page.

Benefits of Professional Coaching (ICG Standards and Code of Ethics)

With the right client-coaching relationship, personal growth and business success will occur at accelerated rates. Using effective tools, an Accredited Professional Coach or Business Coach will assist the coaching client to:

  • Achieve desired goals by making positive changes in thinking, language and behaviours

  • Develop new ways of engaging with themselves and others to enable more rapid progress towards goals

  • Remove self-limiting actions and overcome perceived obstacles or barriers to change

  • Reduce anxiety and self-doubt

  • Find new inspiration and innovation to create a more satisfying life and/or more rewarding achievement

  • Heal and grow their capacity in terms of communication, confidence, relationship building and success dynamics

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What is the ICG Business Mentorship Program?

As part of your association with the ICG, you can apply to qualify as an ICG Business Mentoring Provider. As a Business Mentorship Provider, you are providing the highest level of business and marketing training and support available for your coaching students.


Being an ICG Approved Business Mentorship Provider is a way of giving reassurance and certainty to your students that you will deliver a certain amount of, and a specific quality of business and marketing training. With this recognition, your students know that on joining, you are going to deliver what they need to learn about marketing, sales, leadership and business.

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What is coaching? An effective coaching relationship or coaching environment provides a coaching client with innovative ways of learning, thinking, feeling, brainstorming, speaking and presenting. The primary intent of all coaching relationships is to provide facilitation to help a client progress towards personal and business goals.

What training is required to become an Accredited Professional Coach

There are several pathways to becoming an Accredited Professional Coach.

Students searching to find the best Coaching Training Courses and Coaching Institutes are strongly encouraged to thoroughly investigate the training provider's history in relation to:

  • sustainability

  • professionalism

  • resource provision

  • assessments

  • pathways of learning

  • success stories (testimonials or online reviews)

Visit the International Coaching Guild's Accredited Professional Coach membership page for information on accreditation programs and standards for professional coaching certification training.

ICG has established rigorous coaching training standards 
and assessment criteria for global coaching education providers and students.

  • The highest standards of coaching training across the world require a minimum of 3 to 5 years of intensive coaching training by an Accredited Training Institute that has adopted formal assessment standards.

  • Code of Ethics and formal Assessments to ascertain the student meets the highest professional standards for Life Coach Accreditation or Professional Coaching Accreditation are mandatory.

  • They will rely upon evidence-based coaching methods and strategies attained from a variety of different sectors, including psychology, business coaching, speech coaching, self-development, counselling and presentation skills training.

  • Business and marketing skills are a crucial component of Professional Coaching Training education.

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