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The Benefits of Becoming an ICG Member: Recognition & Credibility


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Melissa Adeson calls herself a business owner, mentor at The Coaching Institute and 3rd level International Coach Guild *ICG) Recognised Member for the past 3 years.

Running a business that requires more than just standard coaching skills, Melissa recognises the need for an industry that has standards she can trust and rely on to help promote her business and create credibility amongst her clients.

What she has to say:

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The Industry Gap:

Despite the increasing popularity of life coaching, the Australian industry remains unregulated.

“Anyone can set themselves up as a life coach and charge hefty fees for trying to help people achieve goals or desires in their personal or professional lives”.

Firstly, the desire among the general public to find fulfilment in their lives is increasing, therefore causing an increase in demand for life coaches.  Furthermore, life coaching does not require the knowledge of a medical model (or required qualifications) in order to achieve the client’s goals. Life coaching can be described as looking more into the future, applying an educational, discovery-based process of human potential.

The concern that remains is that anyone can call themselves a life coach.

The solution:

The ICG, started in 2013 by a group of passionate coaches, was a means of meeting this gap in the industry and as a way or providing the highest standards of training and recognition for coaching students and for coaching schools.  The ICG consist of a rigorous training and assessment process which has been proven to be effective preparation for students within the training system.  For the coach, this result in a far more successful outcome with paid clients, starting of coaching practices than any other provider.

Being a recognised member of the ICG means you receive resources and support in your coaching journey.  It is also a way of being represented by a professional body whose sole purpose is to further the quality of coach education.

The ICG has been established to provide benchmarked standards for coaching education and for business education for coaches.

If you’d like to join the community dedicated to lifting and ensuring high coaching standards world-wide, click below to find out more about a membership with ICG.

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