top of page
Folded Newspapers
  • Dream Team

How the International Coach Guild Was Born – A Brief Comparison with Industry-Recognising Bodies


Share Button

One of the questions coaches ask us frequently is “How was ICG born?”

To answer that, and to give you a snapshot of how ICG compares to other benchmarks in industries of psychology, accounting and coaching, we have created a comprehensive infographic.

The infographic below gives you a brief idea about ICG.

ICG started in 2013 as a way to provide the highest standards of training and recognition for coaching students, and for coaching schools.

A group of 143 passionate coaches founded ICG. Since then, it has attracted hundreds of members, primarily within Australia.

Coaches should have a choice in their coach training, and how that training is recognised.


ICG Infographic - History (Compressed)-01

Until 2013, the ICF was the only real choice coaches had. An alternative was obviously needed, the one which provided significant points of difference, contrast and choice for coaching students.

The standard requirement for recognition as a credentialed coach was one simple assessment.

The ICG, on the other hand, requires you to complete a minimum of three rigorous assessments in order to be recognised as a coach.

The three assessments are:

– Practical skills

– Case study

– Written

An additional written assessment is required for coaches applying for recognition via the ICG’s Portfolio Pathway to demonstrate their coaching knowledge and skills.

In comparison to ICG, other coaching bodies have only a maximum of three assessments, some of which are multi-choice questions and less formal.

There was a time when a school had no formal requirement to train a coach in business, marketing and client conversion strategies. The focus was solely on coaching skills.

The rigorous training and assessment process has been an effective preparation for ICG members to gain more paid clients, build their coaching practice and make use of effective marketing rather than just building their coaching skills.

ICG Core Competencies

The ICG recognises coaches who have demonstrated their ability to apply critically important competencies in coaching situations.

ICG-recognised coaches not only know about coaching skills, but also apply them in their coaching sessions.

Based on the years of collective experience, the ICG founding members have identified 15 Core Competencies as below:

Effectively manages self

Clearly lives their own values, beliefs and attitudes

Demonstrates commitment to ongoing professional development

Meets Code of Ethics and professional standards

Set up the coaching agreement

Trust and intimacy with the client

Calibrates their client

Maintains effective communication

Genuinely champions the client

Demonstrates effective listening

Demonstrates impactful and effective questioning

Moves the client to cause

Inspires learning and growth

Develops goals and action plans

Manages accountability and advancement

For an expanded explanation, please download all Core Competencies here.


Click Here to Find Out More About Becoming an ICG Member
64 views0 comments
bottom of page